Websites and web apps your customers can find their way around.
We bring enterprise-grade design, engineering, and security to small and medium-sized businesses: custom websites and web applications your team can run themselves, with no vendor lock-in.
A clear plan, in phases you approve.
Each phase ends with a deliverable your team reviews and signs off before the next one begins. You see progress early and often, with monthly meetings and a shared schedule you can check any time.
-
Discovery and baselines
Stakeholder and customer research, content audit, accessibility pre-audit, SEO baseline, and an integration register.
-
Information architecture and UX
Sitemap, task flows, and accessibility-first wireframes for two-to-three-click navigation.
-
Visual design
At least three homepage concepts across devices, refined into an approved design and style guide.
-
Build and integration
CMS, features, third-party integrations, and the security stack, on a staging site that runs alongside your current one.
-
Content migration and SEO
Relevant content migrated, every legacy URL redirected, sitemaps generated and submitted.
-
Testing and independent audit
Cross-device QA, security testing, staff acceptance testing, and the third-party accessibility audit.
-
Training, launch, and support
Staff training, domain cutover, go-live, close post-launch support, and ongoing maintenance on defined service levels.
Your site, your data, your code.
Off-the-shelf platforms tie a business to a fixed feature set, per-seat licensing, and someone else's product roadmap. A typical custom build trades that for dependence on one developer.
We avoid both. Your CMS is shaped to what your business needs today and keeps adapting, and the agreement guarantees you can always take it with you.
- Full ownership of your content and data
- Open-format export at any time
- A perpetual license to the software
- Source code held in escrow
- Reporting data stored in accounts your business owns
- Open-source stack, no per-seat fees
We measure whether it worked.
Data analysis is our home discipline. We capture baselines during discovery, turn your goals into measurable targets, and report against them monthly during the build and after launch, so improvement is demonstrated rather than asserted.
- Findability
- Click depth to key tasks, task success rate, and zero-result searches
- Accessibility
- Conformance on every applicable success criterion, including posted PDFs
- Performance
- Core Web Vitals in the good range on phones and desktops
- Migration
- Redirect coverage and search traffic retained through the transition
- Self-service
- Purchases, form completions, sign-ups, and portal use
- Staff independence
- The share of updates your own staff publish without a contractor
The people you meet are the people who do the work.
No sales team handing your project to junior staff after the contract is signed. We limit how many engagements we take on at once so every client has our direct attention from kickoff through support.
-
Kyle Polich
Director of Engineering
Leads development, web applications, AWS hosting and security, and analytics. Kyle heads Data Skeptic's data science and engineering work, including engagements held to demanding security and privacy standards.
-
Graye Smith
Director of Design
Leads research, information architecture, visual design, and front-end craft. Graye brings about 30 years of design across digital, product, and print, including design systems and dashboards, and holds an MS in Integrated Design, Business, and Technology from USC's Iovine and Young Academy.
-
Vanessa Bly
Director of Client Delivery
Your single point of contact. Vanessa owns the project plan, schedule, and risk register, runs monthly check-ins and milestone reviews, and makes sure you always know where things stand.
Tell us about your project.
Planning a redesign, building a customer portal, or replacing a tool you've outgrown? Send a note and we'll set up a conversation with the team.
California-based. We work with small and medium-sized businesses across industries.